All work

Grit Fitness

Training content for Grit Fitness, the work on the floor, shot the way it actually looks.

Gym content tends to fall into one of two traps: it either looks like stock footage or it looks like a phone in a mirror. The alternative is to shoot the training as training and let the effort carry it.

Cut vertical for the feed.

Client
Grit Fitness
Work
Training content
Format
Vertical, cut for the feed

Frames

All projects
On the straps, Grit Fitness

On the straps

Under the bar, Grit Fitness

Under the bar

The floor, Grit Fitness

The floor

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Boris Bakery

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